Storck UK is adding family fun to the £242.9m casual boxed chocolate category with the launch of its first on pack promotion for the Toffifee brand.
The promotion will run across the Toffifee 100g packs, and offers shoppers the chance to win a £20 leisure voucher valid for fun days out, activities and family meals at over 5,000 individual venues nationwide.
Toffifee has launched a brand new microsite for this promotion, which will also host online family games to continue the theme of family fun.
Andy Mutton, Storck UK Sales Director, notes: “The new on-pack promotion from Toffifee is a really exciting project for us, as it’s a first to the UK market for the brand. Toffifee is currently experiencing strong growth at +14.6% (yoy), and we are aiming to drive category growth further with this on-pack promotion, by building consumer purchasing penetration.”
The promotion is part of Toffifee’s total marketing support of £5m including media across the year.