Tesco Launches New English Apple Variety

Tesco has begun stocking a new English apple variety which it claims “matures in taste like a fine wine”.

The group said the Red Prince apple, grown in Kent by fruit growers Adrian Scripps, will “transform the UK apple industry and delight shoppers”.  The apple will be available in spring instead of autumn due to its unique structure and the very latest storage technology.

Tesco’s Master of Apples John Worth said: “As the English season doesn’t start until August the Holy Grail for growers has been to come up with a variety that holds its freshness and taste whilst it is put into cold storage during the winter months. Our grower has gone beyond that and found a new variety that actually improves in taste whilst it is dormant.  The great thing about the Red Prince, which is a natural cross between the Golden Delicious and Red Jonathon varieties, is that it offers exceptional flavour. It has a tangy, sweet taste and is large and firm.”

James Simpson, MD of Adrian Scripps, explained: “We use the very latest storage technology to put the apple to sleep by lowering the levels of oxygen and carbon dioxide in the cold store to ultra-low levels. Apples are monitored daily for any change in the skin colour, which can indicate that the levels are incorrect and are putting the apple under stress. Oxygen levels are set at   an optimum level found for the apple to store longer. This is different than normal storage where a standard regime is used that is not bespoke to the fruit in store.”