A change in fish shopping habits at Tesco has led to a sharp rise in demand by consumers for more unusual types of fish.
The increase is a result of a scheme by Tesco, which has seen staff on its 650 fish counters across the UK being trained to help shoppers discover alternative varieties of great tasting fish, as well as offer helpful advice on recipes and serving tips.
In the last year, Tesco has seen a significant increase in demand for the following dinner table fish:
- Grey mullet – up by nearly 600%
- Megrim – up by more than 400%
- Mackerel – up by nearly 200%
- Monkfish tail – up by more than 50%
- Swordfish steak – up by nearly 50%
- Ray wing – up by more than 40%
- Whole crab – up by nearly 25%
In recent months, Tesco has introduced Marine Stewardship Council (MSC) certified fish to all fish counters across 28 different types of chilled prepacked fish.
Interest in trying lesser known fish species has also been driven by the popularity of TV cooking programmes such as Saturday Kitchen, Masterchef as well as through the work of food campaigners like Jamie Oliver and Hugh Fearnley-Whittingstall.
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