Tesco is reporting that afternoon tea, one of England’s quaintest traditions, has been revived by a new generation of Brits – in time for the Queen’s birthday celebrations in June. To meet the growing demand, Tesco has now launched a new range of innovative upmarket afternoon tea cakes, gateaux, tarts, meringues, sponges, roulades, brownies and cream slices.
The retailer said that demand for speciality tea and cream cakes is once again on the rise, helped by the huge popularity of TV’s Great British Bake Off. It added that in the last year, sales of typical afternoon tea related foods and kitchen items at Tesco have grown as follows:
- Tesco finest cream cakes – 4.5 million more sold
- The classic Battenberg cake – up 45%
- Speciality teas like Earl Grey, Assam, Darjeeling – up nearly 4%
- Apple turnovers – up 35%
- Strawberry and cream slices – up 30%
- Custard tarts – up 15%
- Fresh cream profiteroles – up 10%
The new launches include an Alfonso mango and passion fruit tart; finest*heritage raspberry and almond tart; and Belgian chocolate and salted caramel tart. A number of tea time favourites have been given a surprise twist such as the lemon tart which has been hand decorated with lemon cream, a white chocolate scroll and dusted with sherbet to heighten the zesty taste.