The Berry Company has relaunched its core juice range with a new low calorie, low sugar formulation.
The juices, which will be available in Waitrose from July, have been produced in response to consumers growing demand for natural ingredients on the go, without additional added flavourings and preservatives. The new recipes contain as little as 5Kcal and 0.9g of sugar per 100ml, and are available in convenient, travel friendly packaging.
The new range features five variants – Acai Berry, Blueberry, Cranberry, Goji berry, and Pomegranate – in 330ml (RRP £1.39) and 1L (RRP £2.29) packs. These stand alongside more exotic offerings such as Superberries Purple, Superberries Red, Green Tea & Blueberry, and White Tea & Peach.
Khaled Yafi, CEO and Founder of The Berry Company, noted: “We are always looking to improve our portfolio of juices and this exciting new re-launch occurred after noticing a gap in the UK market for low calorie, low sugar juice drinks. We are responding to the growing demand from health conscious consumers, who wanted drinks that suited their busy day-to-day lives.”