The Devon-based Well Hung Meat Company has launched its branded range of fresh organic meat into the independent retail sector.
From its inception in 2001 as a meatbox home delivery service, specialising in locally-reared dry-aged meat, Well Hung has developed a reputation for producing top quality meat with strong provenance and ethics.
“We’ve been recruiting, building, benchmarking and designing new packaging to get ourselves ready to enter a new channel, and we’re really excited,” said Fiona Robertson, Head of Sales at The Well Hung Meat Company.
“Consumer habits have been changing so fast in recent times – although online remains a really strong and growing platform for us, we know there is a call for top quality high provenance meat to be more easily available in retail outlets. The environmental, health and animal welfare benefits of switching to organic are now better understood than ever before and we want play our part in making organic meat available to a wider audience.”
Thomas Bourne, Business Development Director for the company and its sister company, Holy Cow Organic, added: “We believe our product and brand offer a real point of difference for retailers looking to enhance the value of their chilled offering. Well Hung Meat is a powerful brand that people think they know, even if they don’t. With packaging designed to delight, we are aspiring to stand out from the crowd and jump off the shelf. As a business, not only do we work hard to please our customers but we think outside the box to deliver extra commercial value to them.”