Chocolate brand Toffifee is returning to TV screens this Autumn with a new creative from 12 September for 8 weeks, as part of a £5m campaign. The new advert aims drive consumer awareness of the “great tasting family treat”, in turn driving boxed chocolate confectionery sales for retailers.
It continues to feature the tag line, “There’s so much fun in Toffifee”, whilst demonstrating its distinctive product ingredients: caramel, hazelnut, nutty spread topped with chocolate. This year, Toffifee is investing 30% more in a heavyweight TV campaign from September right up to the Christmas season, reaching 82% of viewers.
In addition, the brand will be investing in its first ever sampling campaign this November across the UK with an experiential campaign around shopping centres to help drive trial of this unique product and ultimately repeat purchase rates.
Andy Mutton, Sales Director, Storck UK, commented: “We’re investing in a new advertising campaign to help drive demand for this truly unique product within the boxed chocolate confectionery category. Toffifee is performing exceptionally well with growth of +18.1%1 and in conjunction with this new creative and sampling, we expect significant uplift in rate of sale, pushing further sales for retailers.”