Tyrrell’s has launched an organic crisps brand, called Lisa’s, aimed at add a super-premium tier to the UK hand cooked crisp market.
The range uses hand-selected, Bioland-certified organic potatoes, which are then seasoned from Alpine ingredients. The range is available in four variants – Alpine Rock Salt, Alpine Salt & Vinegar, Emmental & Onion, and Mixed Alpine Herb – in 40g (RRP 99p) and 140g (RRP £2.49) bags.
Julie Davies, Brand Manager, said: “The Lisa’s range, made in the foothills of the Alps from organic potatoes, allows us to bring a unique proposition to the UK snacks category. Made with incredible ingredients and hand cooked to a perfect crisp, we’re excited to create a craft crisp movement to compliment the surge in interest in other craft products such as ales and gins”.