Tyrrells is rolling out a nationwide out-of-home advertising campaign, following the success of its South-East trial in December 2015. This is the first ever nationwide campaign undertaken by Tyrrells, and it aims to drive brand differentiation and top of mind awareness amongst consumers.
Tyrrells worked with ad agency Wieden + Kennedy to develop a collection of poster advertisements for the initial December campaign, and the same collection will be used in the upcoming July burst. The poster creatives continue to support the idea of informal gatherings, and aim to put Tyrrells at the heart of these, with the slogan “Life’s a Shindig”.
A collection of three separate poster creatives feature witty calls to action, all echoing Tyrrells’ eccentric, English personality. The ads are being displayed from 18 July to 31 July via roadside 6 sheets at 5,000 sites, high impact digital sites in key cities and digital 6 sheets close to point of purchase at 400 sites. The combined locations will reach 81% of ABC1 35-54 year olds and, with proximity to retail, aim to achieve high sales conversions.
It will be supported by consumer experiential activity at seven consumer events including The Battle Proms Picnic Concerts and Countryfile Live will broaden the reach of the campaign.
David Milner, CEO of Tyrrells Crisps, notes: “It’s an exciting time at Tyrrells as we continue to invest in the brand’s growth both in the UK and overseas. The launch of the national advertising campaign marks an evolution of our marketing strategy, as we continue to develop the brand and boost our following of loyal crisp connoisseurs in the UK.”