Unilever has introduced new price-marked packs under its Pot Noodle brand.
The new PMPs are available in its King Pot range across three variants – Chicken & Mushroom, Beef & Tomato, and Original Curry. All are price-marked at £1.29.
Unilever noted: “PMP versions of our standard sized 90g flavours have been phenomenally popular, particularly in convenience stores and independents, and we’re looking to replicate that success for our King Pots range. “By launching three of our most popular flavours in PMPs we’re aiming to show shoppers value for money, encourage them to trade up to the larger versions of their favourite flavours and attract new consumers into the instant hot snacks category.”