United Biscuits Airs New Campaign for go ahead!

United Biscuits has launched a new advert for its biscuit range, go ahead!

Directed by The Bobbsey Twins and featuring hit music from Jason Derulo, the 30-second ad will support the brand’s relaunch, encouraging consumers to make smart snacking choices through its ‘Snack Smart’ proposition. Using GIF-related humour, the ad aired on 2 May and will run for seven weeks.

The advert, created by Grey London, will form part of a £3.9m spend for through the line activity from go ahead! to embed its new ‘Snack Smart’ proposition and introduce its range of innovative NPD.

go_aheadSarah Heynen, Marketing Director for Sweet Biscuits at United Biscuits, said: “We know that everyone enjoys snack time and with their clever balance of taste and calories we want our products to enable consumers to ‘Snack Smart’ without feeling like they are compromising on anything – our brand new advertising campaign therefore aims to bring to life that go ahead! knows and celebrates the feeling of making a smart decision.”