VitHit, the Irish vitamin drink brand, is celebrating a successful product launch in Denmark, having sold more than 50,000 units sold its first three weeks.
The low-calorie, juice and tea infused drink has seen strong sales across its 300 selected sites, and VitHit said it is already outselling the local market leader, and expects more multiple listings on the back of such positive trading news.
Gary Lavin, founder of VitHit, said: “The response to VitHit in new territories like Denmark is really positive. Our sales show that we are able to compete with, and outsell established brands, as customers recognise the benefits that low calorie, low sugar drinks such as VitHit can bring.”
In just six months VitHit sales are up by 60% in 2016, with over 20 million units sold across Europe in the last year alone.