The new ‘Pink Pomelo & Vitamin C 2-in-1 Shampoo’ (250ml/ RRP £2.49) is specifically formulated to deeply clean children’s hair, leaving it healthy-looking and tangle free. The shampoo will be available from Asda stores nationwide from August.
The development of the range is designed to capitalise on the brand’s ongoing growth, and the launch of the unique scent of pink pomelo comes at a pertinent time for Vosene Kids, following recent consumer research from the brand which revealed that the exotic fruit fragrance appealed to 83% of parents surveyed, with 91.7% stating that they would “love to recommend the product to their friends”.
Morgane Salin, Senior Marketing Manager at Vosene Kids, commented: “Our consumer research tells us that parents are looking for products that can help them care for their children’s hair, while also helping them to save time, but also revealed that our fruity fragrances were a strong purchasing trigger. We feel our fragrance and product offering really sets us apart from our competitors.”