PepsiCo has launched a new campaign for its Walkers brands, which sees offers consumers the chance to win one of 20,000 holidays to worldwide destinations.
The new TV campaign features Gary Lineker, with the advert including a special feature in which viewers can find a hidden letter on the screen. When found, people who are able to pause or rewind their TV need to simply pause the frame and take a picture of the screen before uploading it to the campaign website (www.walkers.co.uk/spellandgo) to bank the letter. People can also view the advert on the Walkers UK Facebook page to find the hidden letter.
Thomas Barkholt, Marketing Director at Walkers, comments: “At Walkers we are keen to drive the excitement of our on-pack Holidays promotion with a new TV creative featuring Gary Lineker. We are confident that the campaign will drive sales for retailers in an already growing snacking category, as well as winning consumers back into store to collect more packs, resulting in more letters and ultimately a greater chance of winning a seven night holiday.”