Walkers To Launch New Campaign To Mark ‘Bugles’ Launch

PepsiCo is set to launch a new TV campaign to support the launch of ‘Bugles’, the latest addition to the Walkers’ portfolio in the UK.

Launching on Monday 4th July, the new campaign (starring Gary Lineker) will look to reflect the “mischievous family-fun positioning” of the brand and highlight the unique proposition that the crunchy cones will bring to the category.

The new launch will also be supported with strong levels of in-store shopper marketing and a social media campaign.

Thomas Barkholt, Marketing Director at PepsiCo, commented: “Bugles is already incredibly popular throughout Europe and North America and we believe that bringing the fun shape and sensational flavours to the UK will be a great success. We are delighted to be featuring Gary Lineker in our newest mischievous TV campaign and are confident that the advert will encourage in-store excitement and drive incremental sales for retailers.”