The new crunchy cones will be available to convenience retailers from end-June, and aim to bring “mischievous family fun” to the category. The Bugles range is available in three flavours – Cheese, Southern Style BBQ, and Sour Cream & Black Pepper – in 30g (RRP 57p), 110g sharing (RRP £1.99), and 6-pack multipacks (RRP: £1.50).
The launch will be supported with a new TV campaign alongside strong levels of in-store shopper marketing and social media campaign. Walkers is also helping retailers maximise sales by producing a 4 case mixed stacker of Bugles and Doritos best sellers.
Nick McGrath, Senior Sales Director – Impulse at PepsiCo, comments: “We are excited to bring Bugles to the impulse channel. The range has been extremely popular throughout Europe and North America because of its fun shape, tasty crunch and great flavours, and we are confident that launching the product in the UK will fuel snacking sales for retailers here.”