Welly, the British cooked meat brand, has launched a new competition that encourages both adults and children to grab their wellies and head outside.
The ‘Puddle of the Year’ photography competition aims to encourage consumers to embrace the vagaries of the British weather and snap a picture of their favourite puddle. The competition, which ends on 31 October, offers cash prizes as well as camera equipment, and hampers of Welly food products.
To support the campaign, Welly has teamed up with a selection of parenting bloggers and London photography schools to ensure a vast range of entries. All entries will be judged by award-winning photo journalist Adrian Brooks and Welly marketing controller Richard Morris.