Wyke Farms has unveiled a rebrand of its premium butter range, with newly designed packaging that aims to highlight its unique provenance, quality and green credentials.
The new packs feature scatter print illustrations from the family archives subtly sitting in the background behind the brand’s core messaging, the Wyke Farms 100% Green logo and the Red Tractor stamp. The design uses imagery to communicate Wyke Farms’ unique family and farming heritage and communicates how their butter has been crafted over generations of the Clothier family in the heart of Somerset. The images include heritage illustrations of Prince the farm horse, Somerset compass and the iconic oak tree that sits on top the hill outside the dairy at Wyke Champflower.
The changes are now live on the Wyke Farms Salted and Unsalted Farmhouse Butter 250g variants (RRP £1.20), as well as the individual size 7gram portions. The newly branded butter is available now from The Cooperative, Lidl, Tesco South West region and Home Bargains.
Wyke Farms also said it will be working with high profile food bloggers and journalists later this year to generate free creative recipe content for consumers.