Zoella Extending Popular Beauty Range

Popular YouTube vlogger Zoella is extending her beauty product range following the success of recent lines.

Her original collection of ‘Zoella Beauty’ products launched back in 2014, and was followed up last year by the ‘Tutti Frutti’ collection which broke sales records at Superdrug.

Speaking on her ‘MoreZoella’ YouTube channel on Friday, the beauty vlogger said her new range will be called ‘Sweet Inspirations’ and include body mist, body lotion, bath & shower milk, bath salts, shimmer balm and two beauty bags, with packaging described as being reminiscent of a 1920s French Patisserie.

The new range launches will go on sale online at Superdrug and Feel Unique from 27 May and start appearing in Superdrug stores from 6 June.