him! international’s most recent report on the convenience shopper in Ireland shows that availability is key to a convenience stores success with 28% of shoppers saying they would go elsewhere after finding their product was out of stock on two occasions or less.
Based on 5,500 responses from shoppers of retailers including: Costcutter, Londis, Spar, Tesco Express, Centra,Topaz, Applegreen, Mace, Gala and Maxol the report uncovers key findings from the current Irish shopper landscape. The importance of health and fresh were recurrent themes throughout the report’s findings with half of Irish shoppers perceiving their local c-store to offer fresh quality products. However, only 20% of food-to-go shoppers in convenience feel there are satisfactory healthy options available in store.
Commenting on the report’s findings, Aidan Duffy, Client Development Manager at him! international, said: “The Irish convenience store landscape has changed dramatically in recent years and with it its shoppers; previously guaranteed customer store loyalty has now shifted to loyalty to a compelling offer for example innovative and healthier ranges. Irish c-store retailers must offer true value by meeting the demands of customers in a competitive retail environment.”
For more information on the Irish report please contact [email protected]
- Brand or shop loyalty?
- In other words, a pointer for branded suppliers to ensure outlet availability, before supplier brand appetite morphs into retailer brand…