Blakemore Wholesale has opened its fifth convenience store trading under its new premium Bmorelocal fascia.
The 1,250 sq. ft. store is located in Kenton, Newcastle upon Tyne and re-opened following a £25,000 investment. The store an offers ATM, PayPoint, and lottery services alongside the symbol group’s chilled, frozen, and food-to-go ranges.
Bmorelocal is the wholesaler’s premium store format aimed at attracting the “best retailers with the highest store standards”. Those that sign up have access to a full symbol group package including chilled, frozen, EPOS, food to go and drop shipments. In return, retailer’s sign up to a committed spend loyalty, taking tier 1 allocations and guaranteed promotional execution.
The store’s owner’s retailers, Stephen Ridden and Chris Blake, commented: “We joined Blakemore Wholesale 5 years ago, with the main reason being to enhance our overall profitability. Having traded over this time we were looking for a complete new identity to take us beyond 2020.
“We were therefore delighted and excited when we were approached at the end of last year about the possibility of becoming a Bmorelocal store. We have not been disappointed with how the new store looks, with full support from Blakemore Wholesale and a personal store investment of over £25,000.”