Co-op Seeing Surge In Demand For Fine Wines As Brits Become Self-Proclaimed Experts

Brits are a nation of self-proclaimed ‘wine buffs’ – with 88% now claiming to be a true aficionado of vino, according to new research from the Co-op.

It found that 38% now believe they know their Sangiovese from their Syrah, going so far as to declare themselves “extremely knowledgeable” about wine. And according to the study, the average Brit now spends £19 on wine every week (£988 a year) – and is prepared to pay up to £11 pounds on a decent bottle.

However, almost half (41% ) admitted they spend more on a bottle to take to a friend’s house in a bid to impress them with their wine knowledge.

As a result, the Co-op said that it has seen demand for fine wines surge in the last year, with sales of top claret Chateau Senejac soaring by 45% on a like-for-like basis. Champagne has also seen a similar trend, with sales of Co-op’s own-label bottle increasing by 36% in the last 12 months.

When asked which countries produce the best wine – 33% of Brits still think the French make the best, followed by Italy (13%), Australia (13%) and Spain (8%).

The report also showed that 30% of Brits try to impress friends with their wine knowledge, with 7 out of 10 of those polled saying they are more interested in the subject now than they were 10 years ago.

Wine buyer for Co-op, Ben Cahill said: “The survey has produced some really interesting insights into how we’ve become more interested in wine as a nation.

“We’re certainly seeing this in store as shoppers take more time to choose their wine purchases, with price not always being the top factor. Instead where the wine comes from, quality, grape varieties and label design are just as important.”

He added: “Figures show that more wine aficionados are making the switch to Co-op for their purchases than ever before, with figures highlighting that we are the top destination for last minute purchases – thanks to an increased availability of high-end wines and the introduction of more diverse and interesting bottles from some of the best winemakers from across the world.”