Him! Research & Consulting To Launch CTP 2016

This Wednesday (11th May) him! research & consulting will be unveiling the results from their annual Convenience Tracking Programme (CTP). The event will take place at the London Transport Museum and will act as an exclusive look into the current convenience landscape for retailer, manufacturers and trade associations within the industry.

The CTP study uses 20,000 face to face shopper interviews conducted throughout the UK, across 26 convenience fascia, to give an insight into shopper behaviour and attitudes towards the convenience market. The key headlines presented from the industry-leading research will cover topics such as, life-stage extremes, solution-led shopping, driving shopper loyalty and maximising the convenience estate for success.

The event will also see both convenience retailer and supplier experts take the stage to share their experiences and methods for adapting to the ever changing convenience landscape. Speakers include; Peter Dodding, Sales & Marketing Director at James Hall & Co., Sarah Day, Head of Marketing at Costcutter, David Sands, Chairman at David’s Kitchen Ltd., Sarah Webster, Category Manager at Molson Coors.

The full summary of the research, including key account and category insight will be available from Friday 13th May.

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