McColl’s Links Up With IRI To Help Suppliers Better Understand And Target Customers

McColl’s Retail Group has selected IRI as its partner to better understand and target customers using integrated analytics, loyalty and point of sale (POS) data.

The McColl’s Loyalty Plus Gateway solution, which is part of the wider IRI Holistic Retail Solution (HRS) suite, is described as being the first IRI Gateway solution in the UK to contain customer information using a loyalty card designed specifically for the convenience channel.

The partnership is aimed at ensuring McColl’s and its suppliers have “24/7 access to relevant sales and customer information via an easily accessible online portal, to enable them to collaborate on category and joint business planning initiatives, and offer the most competitive propositions to their customers”.

Dan Finke, Managing Director of IRI in the UK, commented: “We are delighted to be working with McColl’s to help further improve its customers’ in-store experience. The innovative solutions provided are ground breaking for the sector.

“With lifestyle changes affecting shopper behaviour, the shift from main shop towards top up shops is becoming more pronounced. It is therefore more vital than ever for McColl’s and its suppliers to create the optimum convenience offer. The McColl’s Loyalty Plus Gateway enables fast and effective insight, which will help engage customers and ultimately improve spend in convenience.”

Juliette Purser, Loyalty Manager at McColl’s, added: “Our customers are at the very heart of our business and winning and retaining their loyalty is key to our success. We launched the Loyalty Plus Card to reward our customers no matter how often they shop or how much they spend, and as we learn more about our customers we will offer rewards tailored just for them.

“IRI delivers the analysis and technology required to improve our customer understanding through provision of fast, accurate data and actionable insight that we can use with our suppliers to get better connected to our customers and provide them with more of what they want.”