Nisa has revealed that its recent Wine Festival initiative generated £1.2m in additional sales, with a 66% increase in sales of wines featured in the three-week long event during April.
The group said the event was designed to help its members drive additional sales with competitive pricing on a wide selection of wines, whilst also encouraging cross-category purchasing using supporting tasting notes and food matching recommendations to complement its Heritage own label range.
Wine brands selected for the festival included the ‘I heart…’ range, Oyster Bay, Casillero del Diablo and Blossom Hill.
Nisa said it will now be holding another three-week Wine Festival beginning in September as part of its increased focus on promotional activity for the coming year.
Emma Breslin, trading controller for wine at Nisa, commented: “The engagement with our Wine Festival has been very positive, delivering a fantastic uplift in sales. The wines and prices we secured provided a strong, competitive offer for our members and their customers, and it is great to see both engaging so heavily with these.
“We continuously look at ways in which we can support our members in driving additional sales and footfall through promotional activity and will continue to work with our suppliers to add value to our stores.”