Aldi has announced that it is extending its partnership with Team GB through to the Tokyo Olympic Games in 2020.
The discounter became the first official supermarket partner to Team GB in March last year and has been supporting the nation’s athletes as they prepare for next month’s Rio Olympic Games.
To mark the extension of the partnership with the British Olympic Association (BOA) for another four years, Aldi launched a new TV advertising campaign profiling its support of Team GB last night on ITV1.
Matthew Barnes, Chief Executive Officer for Aldi UK and Ireland, said: “We have built our business on making long-term commitments to British products and suppliers, in order to offer our customers outstanding quality at unbeatable prices.
“As the athletes begin making their final preparations for Rio 2016, we want them to know that we will be supporting them in the long-term too. All the way to Tokyo, in fact.”
Aldi first announced its sponsorship of Team GB as part of its 25th anniversary in the UK in 2015. Since then, it has worked with the BOA on its youth engagement programme, Get Set to Eat Fresh, and Homegrown Heroes, an initiative to connect athletes with their local communities.
The renewed partnership with Team GB will see Aldi continue to support athletes as they enter a new Olympic cycle, and partner with the BOA on future key initiatives in the community.
Bill Sweeney, Chief Executive Officer of the British Olympic Association, said: “Aldi has been a great support for the country’s athletes on the road to Rio 2016 and we look forward to extending that partnership over the coming years.
“Like us, Aldi has a strong track record of investing in Britain and has really captured the British imagination in recent years. As this year’s athletes prepare themselves to do extraordinary things in Rio, we are looking forward to working with Aldi again as we begin the journey to Tokyo 2020.”