Allbeauty.com, a small British firm, has beaten of competition from the likes of John Lewis and Amazon to be crowned the best online retailer in a survey by Which?
The consumer watchdog asked 10,000 members of the public to rate the best and worst online shops according to price, how easily they were able to find what they wanted, product availability and quality and delivery.
AllBeauty.com topped the leader board with a score of 87% with the cosmetics site commended for its good selection of products, and a quick delivery service. Appliance retailer AO.com and cosmetics brand LizEarle.com – joint winners last year – came second and third respectively.
However, it was a disappointing showing for some of the UK’s biggest retailers with Sainsbury’s ranked near the bottom in joint 90th place, just ahead of WH Smith, Wickes, B&Q and Homebase.
Richard Headland, Editor of Which? said: “With more and more of us shopping online, especially in the run-up to Christmas, it seems there’s still a big gap between the best and worst retailers if you’re looking for choice, value and convenience.
“The best online shops offer competitive prices and a seamless experience, while others need to up their game to avoid letting customers down.”
Best Online Shops (as ranked by Which?)
Worse Online Shops (as ranked by Which?)