The BHS brand will make its return to the retail sector this week as an online-only store.
After the BHS chain went into administration, the group’s online and international business was purchased by the Qatari retail group Al Mana, with the operation now trading under the name BHS International.
The new online store will focus on selling around 75% of the most popular online items sold before BHS went into administration. It will open for business on Thursday with its product range including lighting, home furnishing products, kitchen and dining ware, and clothing items.
The retailer has developed a new online platform with its headquarters in London employing 84 staff, the majority of whom worked for the retailer before it went into administration.
David Anderson will remain as Managing Director of BHS International supported by Buying Director Sara Bradley and head of creative Dave West. The company said that Anderson will be overseeing the launch of the new UK online business with a view to recruiting an executive at a later date to run the operation.
He commented: “We are thrilled to be relaunching this iconic brand back into the UK. It had a loyal customer base with around 1.2 million British shoppers who bought from us online, and for our relaunch we have managed to secure many of the products they liked the most.
“In addition to this, we have developed a new specially designed online platform for our UK business so we are not inheriting any legacy systems, and we were able to recruit the majority of people who worked on the profitable online and international operations of BHS before it went into administration.
“So although we are starting again in the UK, we have a number of advantages over a typical start-up. We are nimble and efficient, but with a great brand, strong customer base and a proven and dedicated team.”