Retailers on the UK High Street could be set for a £290m-a-week boost in sales this year – if the weather improves before the end of the summer.
A study by The Co-op found that sales rose when the UK enjoys hotter weather – it cited the 10% rise in sales at its stores in 2014 and 2015, when the average temperature rose above 20C-21C. It noted that the average weekly spend at UK food retailers is currently £2.9bn, potentially leading to a £290m weekly boost.
Steve Murrells, Chief Executive of Retail at Co-op, said: “During the hottest weeks we can expect to see like for like sales jump by up to 230% on lettuces, 375% on baby plum tomatoes and up to 150% on raspberries – great news for British farmers.” The chain also recorded a surge in deodorant sales by up to 50% during hot days, whilst consumers switch from buying ice cream to ice lollies when the temperature reaches 30C.
A spokesperson from weather forecasters MetraWeather said: “The latest monthly forecast signals temperatures just below average overall during August, though the variations we’ve seen so far are likely to continue, with cooler spells interspersed by a few days of higher temperatures.”