Which? research, published this month, criticised UK supermarkets for the heavy promotion of unhealthy products. Brand View has reviewed how promotions across various grocery categories have changed year-on-year, including the Confectionery category.
Read the full article on the Brand View website
- Key idea is that there appears to be a growing interest in nutritional contents by shoppers.
- …which eventually will affect activities and aisle performance.
- Best for suppliers to anticipate the obvious, ahead of the competition?