Grocery Retailers Unfazed By Which? Research Findings Into ‘Unhealthy Promotions’

Which? research, published this month, criticised UK supermarkets for the heavy promotion of unhealthy products. Brand View has reviewed how promotions across various grocery categories have changed year-on-year, including the Confectionery category.

Read the full article on the Brand View website

NAM Implications:
  • Key idea is that there appears to be a growing interest in  nutritional contents by shoppers.
  • …which eventually will affect activities and aisle performance.
  • Best for suppliers to anticipate the obvious, ahead of the competition?