Coca-Cola’s UK Marketing Boss On Ditching Sugar And Staying At The ‘Forefront Of Marketing’

As Coca-Cola rolls out its biggest marketing investment in a decade with the Coca-Cola Zero Sugar campaign launch, the brand’s GB marketing director Bobby Brittain speaks to Marketing Week how it aims to influence consumers to make healthier choices while staying at the forefront of marketing.

Read the full article on the Marketing Week website

Share on FacebookTweet about this on TwitterShare on LinkedInShare on Google+Email this to someonePrint this page