GÜ Puds Appoints New Commercial Director

Gü Puds, the premium chilled dessert brand and part of The Noble Foods Group, has appointed Richard Hollingdale as its new Commercial Director.

He has over 25 years experience in the food industry, having previously been Trading Director for Dairy Crest and Executive Director for First Milk, before joining Joseph Heler, a leading privately owned cheese businesses, as Sales and Marketing Director.

In his new role, Hollingdale will be tasked with exploring new opportunities to expand the brand’s reach across its core markets of the UK, France and Germany. The company said he will be responsible for opening new channels and routes to market, accelerating growth.

“Gü Puds is a unique brand that has a first-rate emotional connection with its consumers,” said Hollingdale. “It’s the market leader, but it has bags of potential to grow. My remit is to increase Gü’s visibility and availability so more people than ever can experience our indulgent range.”