Noble Foods has continued its recent hiring spree with the appointment of Geraldine Phillips as Marketing Director for its Shell Egg Division, which includes brands the Happy Egg Company and Big & Fresh.
She has 15 years’ experience working with food and drink brands, and will be tasked with leading the division’s marketing communications, driving penetration and growing the overall category. She’ll also oversee the brand activity and innovation plan.
In her most recent role, Phillips was European Marketing Manager for Growth Business Platforms at frozen food group Iglo.
Phillip’s appointment is one of a number in senior roles at Noble Foods in recent months as part of a wider plan to accelerate the growth and expansion of all parts of the business.
Dale Burnett, CEO of Noble Foods and GÜ Puds, commented: “Geraldine is a brilliant addition to our growing team and her expert insight and experience within the food sector is first class. The business is in a really exciting position currently and so we’re looking forward to leading further innovation in the egg market.”
Phillips added: “Noble Foods is a fantastic company with a truly entrepreneurial spark, and really innovative brands with a lot of potential. Noble’s Shell Division is going from strength to strength and I’m looking forward to leading further growth in the division.”