Wessanen, owners of Clipper Tea, Kallo and Whole Earth, has acquired gluten-free brand Mrs Crimble’s for an undisclosed sum.
A pioneer of the UK gluten-free market for more than 30 years, Mrs Crimble’s is best known for its macaroons and range of other gluten-free products including cakes, biscuits, snacks and treats.
Mrs Crimble’s generated revenues of £12.7m in 2015 from both the UK and its growing overseas business.
Patrick Cairns, CEO of Wessanen UK, commented: “Mrs Crimble’s is one of the UK’s best known names in the gluten-free market, with a strong and loyal customer base. This acquisition gives us a great opportunity to benefit from the growing potential of the free-from category in the UK and internationally. Alongside the success of our Clipper, Kallo and Whole Earth brands, Mrs Crimble’s is another great addition to our portfolio of natural and healthy brands, which will help us drive further growth in the market.”
Bill Mapstone from Mrs Crimble’s added: “We are very proud of what we have achieved with the Mrs Crimble’s brand and believe that Wessanen are very well placed to take both the brand and the people who have developed this business on to the next level, both in the UK and internationally.”
Recent research from Mintel revealed that sales of free-from foods are forecast to grow 13% to reach £531m in 2016, up from an estimated £470m in 2015.