Motor Fuel Group (MFG) has announced a new shop supply agreement with Booker Retail Partners (BRP), which will commence at the beginning of July.
The deal will see some 300 of MFG’s 374 petrol stations being supplied by BRP, whilst a major rebranding programme will commence introducing both the Londis and Budgens brands to the network, replacing many of the current Costcutter outlets.
Jeremy Clarke, MFG’s Chief Operating Officer said: “After many months of trials and negotiations, we are delighted to be now working with the team at BRP. We believe that they can help us to develop our rapidly growing business model and also provide a rewarding offering for our contract managers and customers.
“This supply change will not affect our ongoing pilot with Morrisons which has recently been expanded.”
He added: “Costcutter will continue to be an important supplier to our business as we diversify our brands to meet customer expectations and I would like to take this opportunity to thank them for their support in helping us build and develop our existing forecourt shop offer over the last four years.”
Steve Fox, Managing Director, Booker Group – Retail, commented: “It is a privilege to serve the Motor Fuel Group. This new agreement is a fantastic opportunity for Booker Retail Partners to work in partnership with MFG and their contract managers to help grow and develop their business. We are delighted that the stores are joining Londis and Budgens brands and I am looking forward to serving them from July.”
Morrisons began trialling a new convenience food offer with MFG towards the end of last year with it supplying branded and own label food to the forecourt stores. The first store called ‘Morrisons Daily’ opened at a MFG petrol station in Crewe in December, with four more openings expected in the first quarter of 2016.
- A little healthy competition should benefit both Morrisons and BRP…
- Hopefully providing opportunities for those suppliers prepared to balance the two routes to MFG forecourts…