Nisa Retail has announced that analysis of its recent Easter social media activity shows it tracked ahead of its competitors in this vital consumer engagement medium.
The recent emphasis Nisa has placed on social media, as it looks to capitalise on the growing influence of digital communication in the retail marketplace, resulted in Nisa’s content being shared, retweeted and repinned more than any other convenience retailer, while it also recorded greater activity levels across Twitter, Facebook and Pinterest than nearly all its sector rivals.
Furthermore, Nisa said it was the second biggest convenience retailer in terms of customer engagement on social media, with only Co-operative Food ranked higher in terms of activity and engagement.
Nisa’s Easter social media activity, which ran from 7 March to 27 March 2016, included a colouring competition, Cadbury’s Bunny Hunt and various promotion led posts under the seasonal themed design all designed to drive engagement with the brand.
“We’ve recognised there’s a growing number of independent retailers utilising online technology and an increased expectancy from the consumer to find what they need at the touch of a button through web and mobile apps,” said Ian Bishop, marketing director at Nisa.
“With that in mind, we’ve placed added emphasis on our social media strategy in a move we hope will create greater interaction between Nisa, its retailers and their customers.
“We feel this is an absolutely vital channel of communication in this technological age and we want to lead the market in this field to the greater benefit of our business and our members.”
The announcement follows recent reports on the relaunch of Nisa’s member facing website (OCS), fully optimised for mobile and tablet usage, experiencing a 31% increase in new visitors to the redesigned site, of which 40% are now using a mobile or tablet device to access the portal.
Nisa also recently launched its new delivery app which received 1,000 hits, from 250 unique users, in its first week live.