Nisa has revealed that its recent Bank Holiday Bonanza initiative achieved £1.1m in additional sales.
The Bank Holiday Bonanza was launched to enable Nisa retailers to provide “market leading offers” over the Bank Holiday period on a range of branded products. The offers were available exclusively on Nisa’s recently launched Order Capture System from between the 18th and 20th April and included deals on key convenience lines including Floralba Prosecco, with a saving of 30%, and Persil Auto Non Bio, with a saving of 52%.
The initiative follows the success of its Black Friday event held in 2015 which saw a record amount of sales placed by Nisa members in just one day, resulting in an 11% increase on the same period for the previous year.
Stewart Smith, Nisa trading director, commented: “The engagement with our Bank Holiday Bonanza has been fantastic. The trading team have worked exceptionally hard to ensure they secured market leading deals which would drive footfall into Nisa members’ stores and it is great to see Nisa retailers engaging so heavily with these.
“This Bank Holiday Bonanza is the start of Nisa’s increased focus on promotional activity for the coming year, where Nisa retailers will experience market leading prices on key convenience lines.”