SPAR Confirms Tie-Up With Holland & Barrett

Following on from reports last month, SPAR has confirmed that it is trialling a partnership with Holland & Barrett to capitalise on growing demand for health products.

Three SPAR outlets in Northern Ireland have been selling items from the Holland & Barrett range with this now being extended to a further 10 outlets in the region. A wide range of Holland & Barrett products, including skincare, vitamin, mineral and food supplements such protein shakes, are available as part of the three bay in-store display, along with Holland & Barrett promotions.

Debbie Robinson, SPAR UK Managing Director, said: “We are very supportive of this exciting new initiative, which is an extension of our national strategy to work with new partners.Spar Holland & Barrett

“Health and wellbeing is on trend, and as the UKs leading symbol convenience group, we are constantly looking at ways to innovate and meet the needs of our consumers. This partnership with Holland & Barrett fits very well with our brand driving more health conscious consumers into our stores.”

Robinson added: “Partnerships with new businesses are a key part of our Growing Together strategy. What’s more, Holland & Barrett is a great brand and one of the UK’s largest retailers, making it a great fit for SPAR.”

Paul Cobbin, from Holland & Barrett International, added: “We are pleased with the initial results and are working in partnership to extend and enhance this strategic trial.”

NAM Implications:
  • Try it and see…
  • If it works, roll it out, a no-brainer in retail…
  • Scope for health brands trials in other parts of the UK?