Asda Adds Yorkshire Grit To Low Prices, But Renewal Won’t Be A Piece Of Cake

TV chef James Martin recently rustled up a strawberry gateau with Asda boss Andy Clarke at the InterContinental Hotel on Park Lane in London. The mini Bake Off event did not perhaps have the ratings of Martin’s former show Saturday Kitchen, but it cemented his new partnership with Britain’s number three supermarket.

The chain is hoping that the hunky Yorkshireman can do for Asda what Jamie Oliver’s cockney charm did for Sainsbury’s.

Read the full article on The Guardian website