Baby Food Start-Up Piccolo Hits £2m Turnover In First Year After Supermarket Deals

An organic baby food start-up, backed by the TV gastronome Prue Leith and Craig Sams, the co-founder of the upmarket confectionery firm Green & Blacks, is forecasting a turn­over of £2m in its first year, having secured lucrative deals with Waitrose, Asda and Booths.

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