Can Sainsbury’s Become The ‘Omnichannel Amazon’?

For Sainsbury’s to make a success of its £1.4bn acquisition of Argos, it must persuade customers of each fascia to shop in the other. Putting Argos stores inside those of the grocer’s may seem like an easy win, but the strategy brings with it major challenges.

Read the full article on the Verdict Retail website

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