Iceland Beats Off Competition From Aldi At ‘Frozen Food Industry Oscars’

Iceland Foods has hailed its success at last week’s British Frozen Food Federation (BFFF) Annual Awards – viewed as the frozen food industry’s top accolade.

The retailer took home 13 of the 18 awards handed out, including the star prize of Retail Product of the Year for its Slimming World Chicken Tikka Masala. The judging panel cited Iceland’s “drive for innovation and authenticity.”

Iceland beat off competition from rival Aldi to take home awards in all categories, including Gold Awards in the Best New Poultry, Best Meat and Best Pizza, Savouries & Savoury Bread categories.

Nigel Broadhurst, joint managing director of Iceland said: “We’re all absolutely delighted, but the most important thing is that these accolades reflect the energy and efforts we’ve put in to creating real reasons for consumers to try frozen foods and visit Iceland.

“We’ve long advocated the benefits of frozen food – both in terms of nutrition and cost – and with our most recent Power of Frozen campaign it feels like shoppers are finally beginning to sit up and take notice. We’ve also recruited a new head of Product Development, Neil Nugent, to ensure our shoppers have a greater choice of frozen products than ever before.”

Commenting on the awards, Brian Young, BFFF chief executive said: “This year’s awards are a real triumph for Iceland and its collaboration with Slimming World. The quality of products submitted for judging has been outstanding and once again, demonstrates the on-going innovation and creativity of frozen food producers. Consumers continue to recognise that frozen food is nutritious and tasty as well as providing value for money, minimal waste and convenience.”

FULL LIST OF 2016 RETAIL ANNUAL AWARDS

Retail Product of the Year
‘Slimming Word’ Chicken Tikka Masala by Iceland Foods Ltd

BEST NEW POULTRY-BASED PRODUCT
Gold Award ‘Slimming World’ Chicken Tikka Masala Iceland Foods Ltd
Silver Award Italian Chicken & Mushroom Risotto Iceland Foods Ltd
Bronze Award ‘Slimming World’ Chicken Saag Iceland Foods Ltd
BEST NEW FISH-BASED PRODUCT
Gold Award ‘Specially Selected’ 2 Mini Salmon Wellingtons – Prawn, White Wine and Cheese Sauce Aldi Stores Ltd
Silver Award ‘Luxury’ 2 Salmon Florentine Stacks with Spinach & Cheese Sauce Iceland Foods Ltd
Bronze Award ‘Specially Selected’ 2 Mini Salmon Wellingtons – Cheese & Dill Sauce Aldi Stores Ltd
BEST NEW VEGETABLE-BASED PRODUCT
Gold Award ‘Aldi Specially Selected’ 2 Mushroom, Cranberry & Brie Wellingtons Lakeside Food Group
Silver Award Garlic Cream Cheese Potato Rostis Iceland Foods Ltd
Bronze Award ‘Slimming World’ Pea & Mint Soup Iceland Foods Ltd
BEST NEW MEAT-BASED PRODUCT
Gold Award Perfect Crackling Pork Leg Joint Iceland Foods Ltd
Silver Award Specially Selected Venison Pie Aldi Stores Ltd
Bronze Award ‘Luxury’ Wild Boar Cracker with Red Wine Sauce Iceland Foods Ltd
BEST NEW PIZZA, SAVOURIES AND SAVOURY BREAD PRODUCT
Gold Award ‘Luxury’ 2 Vintage Somerset Cheddar Soufflés Iceland Foods Ltd
Silver Award ‘Aldi Specially Selected’ 12 Mini Quiches Lakeside Food Group
Bronze Award ‘Morrisons Restaurant Style’ Roasted Vegetable Pizza Freiberger UK Ltd
BEST NEW ICE CREAM/DESSERT/CONFECTIONERY PRODUCT
Gold Award ‘Tesco’ Salted Caramel Gateau Coppenrath & Wiese (UK) Ltd
Silver Award ‘Luxury’ 2 French Crème Brulée Iceland Foods Ltd
Bronze Award ‘Bellissima’ Italian Gelato Peach & Mango, Lemon, Strawberry & Cherry Flavoured Ice Fruit Dessert Iceland Foods Ltd

 

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