Infographic: Shoppers’ Satisfaction with Promotions

Love them or hate them, promotions are a key tactic employed in food and grocery, but how satisfied are shoppers really?

Check out IGD’s new infographic to answer:

  • How do satisfaction levels vary by retailer?
  • How much do promotions determine store choice?

Where should different retailers focus to improve their shoppers’ satisfaction?

These issues and more will be on the agenda at next week’s Category Management & Shopper Marketing Summit. 350+ delegates and 25+ speakers… check out who, here.

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