Is commoditisation an issue for you?

Commoditisation – the process that makes premium goods cheaper, special goods more ordinary and rare goods more commonplace – brings both benefits and challenges.

Ahead of The Big Debate in October – which will feature industry leaders discussing this topic – IGD’s experts give their assessment of commoditisation, including the ways forward, how other businesses are approaching the issue and key learnings.

The shopper and commoditisation – read more »

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