Know your retailer, know their brand?

Retailers need to capture shoppers’ attention: with great value, innovative products, unique offerings, locally-sourced produce, environmentally responsible packaging and more. To really get ahead in this key area, retailers need to be adaptable – able to act quickly in response to ever-evolving consumer demand.

In fact, a blend of brand and private label can optimise supplier and retailer encounter with the consumer-shopper in the aisle.

More in this new white paper by S4RB