Landmark Wholesale has launched a new look for its Lifestyle Express symbol stores to help it better compete with the discounters and supermarket multiples.
The group said the new grey fascia (compared to the traditional blue and green) has been designed to generate “real kerb appeal” for its convenience stores, offering a “clean, fresh feel” with updated internal and external graphics.
Stuart Johnson, Landmark Wholesale Retail Controller said: “This new-look premium store format offers the very best of Lifestyle Express: high-quality stores with the best products at the best prices, providing shoppers with a fantastic shopping environment and a genuine alternative to the multiples and discounters.”
He added: “We know how important it is to make a great impression in a highly competitive retail environment and with this new design we’re offering real stand-out appeal. With our premium store formats, Lifestyle Value and Lifestyle Extra, our retailers have the perfect format to best reflect their trading locations.”
Around 2,000 independent retailers operate under the Lifestyle Express Fascia with several having already been converted to the new grey fascia.