Mild Weather And Promotions Help Lift Sales At Waitrose

Total sales at Waitrose 3.9% to £126.55m in the week to 15 October, boosted by milder weather compared to last year and promotions in its spirits category.

The chain said it saw strong performance for fresh produce, up 7.8%.  Its customers bought 20% more citrus fruit, 10% more soft fruit, and 31% more from its stir fry vegetables range.

Meanwhile, shoppers took the opportunity of promotions across its spirits category to start stocking up for the festive period. The range was up by 10% as a whole, with top performers including its malt whisky range, up 42%, and gins, up 17%.

Overall, sales in the ambient category were up 2.7%, whilst sales in Chilled, Fruit, Vegetables & Horticulture, and Bakery increased 5.4%. The Meat, Fish, Frozen & Dairy category saw sales rise 4.3%, whilst Home & Leisure also rose 4.3%.

At sister chain John Lewis, the onset of autumn boosted its sales by 8.5%.  Clothing sales rose 7.7% as shoppers bought winter clothing, whilst Electricals and home technology sales jumped 19.5% on the back of new product launches.  However, home sales were more challenging and finished the week down 0.5%.

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