Morrisons Appoints New Trading Director For Ambient From Asda

Morrisons has announced the appointment of Barry Williams as its new Trading Director for Ambient.

Williams was Chief Merchandising Officer and then Chief Customer Officer at Asda from 2012, before leaving the business in February this year following the appointment of Andy Murray.  Before these roles, he was Category Director for Beers Wines and Spirits and has previously worked for Kwik Save, the Co-op and Musgrave Retail Partners.

Williams will join Morrisons in February next year with his responsibilities covering the chain’s core grocery, beers wines and spirits, baby goods, household and health & beauty offers.

Darren Blackhurst, Morrisons Group Commercial Director, said: “Barry brings a wealth of trading experience and relationships with food suppliers as well as a strong understanding of our customers. His arrival is another step in shaping a Morrisons team that will listen to and work hard for customers.”

Williams added: “It’s an exciting time to join Morrisons because it has an offer that stands out in the market and a very clear direction. I am really looking forward to joining the company as it continues its turnaround.”

NAM Implications:
  • Key for suppliers is the extent to which they are matching the new Morrisons team with appropriate levels of talent and re-organising to suit…
  • As always, a limited window is available for visionaries that can anticipate the change, while others await completion of a settling-in period…
  • In unprecedented times, there is less value or need for settling–in, anywhere…