Morrisons Joins Rivals In Pledging To End Use Of Eggs From Caged Hens

Morrisons has become the latest retailer to agree to stop selling eggs from caged hens.

Following commitments from Tesco, Aldi and Iceland in recent weeks, Morrisons said it will only stock free-range eggs or eggs from barn systems by 2025. Sainsbury’s, Waitrose, Marks & Spencer and the Co-op have already made the move, although Asda has yet to reveal whether it will follow its rivals despite its parent company Walmart announcing earlier this year that it will switch to 100% cage-free eggs by 2025.

A spokesperson for Morrisons said: “We have been listening hard to our customers about eggs from caged hens. Today we are making a commitment that by 2025 all our eggs will be from non-caged hens.”

Dr Tracey Jones, Director of Food Business at Compassion in World Farming, commented: “Just two weeks ago I congratulated Tesco on their decision to go cage-free and expressed the hope that it would be the catalyst for others to follow. With Morrisons, Iceland, Aldi and Sodexo all pledging to go cage-free this week it would seem that the cage-free movement in the UK has developed serious traction and continues to gain momentum.”

NAM Implications:
  • All part of a search for a competitive edge by the mults….
  • …Leading to conformity on eggs, and a search for another category…
  • Meanwhile, a big thinker will recognise the potential in clarifying the definition of country of origin for meat, fruit and veg (currently country where last processed…with consumer perception being original source country…)