Morrisons On Cusp Of Quiet Revolution, But Doubts Remain

While investors have had their sights trained on the biggest names slugging it out in Britain’s supermarket price war, one former struggler, Morrisons, may be embarking on a quiet revolution.

Eighteen months after Chief Executive David Potts took over, the retailer is on course to return to profit growth this year after four years of falls caused largely by the rapid advance of Aldi and Lidl.

Read the full article on the Reuters website

NAM Implications:
  • Where at: Applying all the obvious moves, Potts has slashed prices, narrowing the gap with the discounters. He has replenished shelves more rapidly, tailored products to local tastes and improved service with, for example, more self-scan and express checkouts, but more cuts required (Asda, discounters)
  • Where headed: A key advantage is that Morrisons have less than 40% of the industry average food imports, an advantage in less cost price increases in 2017
  • How it affects you: Branded food and non-food suppliers will be under pressure to support the price war
  • Action: Re-assess your relative allegiance to the mults and set limits on support for each…


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